Come To TurboTax And Don't Do Your Taxes

TurboTax has long been the number one option in DIY taxes. But we needed folks to know the brand offers more than self-guided software. TurboTax has live experts who can provide full-service tax preparation, from filling in forms to filing the final documents, all with a guaranteed maximum refund.

The value of having an expert do your taxes is more than expertise; it's reclaiming that time to do whatever you like. The 2023 campaign "Don't Do Your Taxes" invited the audience to skip this year's tax prep to do - anything else, no judgments.

This year, we introduced the client to a new cocreation practice for our bilingual audience. Understanding that advertising in Spanish lets us speak to another part of their identity. And using that opportunity to further the creative idea, not just repeat it. Our English and Spanish language executions were created side by side. So, our bilingual audience didn't just see slightly tweaked and translated spots but additional examples of what tax time saved can be filled with - like carefully perfecting the RC truck jump.